Wonder Bread dates back to 1921 when it was first introduced by the Taggart Baking Company of Indianapolis. The name “Wonder” was inspired by the sense of wonderment that Elmer Cline, one of the company’s executives, felt when witnessing hundreds of hot air balloons in the sky during International Balloon Race at the Indianapolis Speedway. This sense of awe and amazement gave Wonder Bread its name and its symbolic colorful balloon logo. Wonder Bread was one of the first brands to be nationally m