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YouTubeThe Underrated

How The Air Jordan Logo Came To Be

Nike didn’t just sign Michael Jordan, they accidentally created one of the most iconic logos in sports history. This is the untold story of how Nike built the Jordan Brand using a ballet-inspired leap, a risky rookie deal, and a photo they didn’t even own. In this episode, I break down how the Jumpman logo came to life and how Nike turned a ...

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