Nike's "Just Do It" Tagline Story | Brand History
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Nike's "Just Do It" Tagline Story | Brand History
Nike's iconic tagline, "Just Do It," has become one of the most recognizable and successful slogans in advertising history. In 1988, Nike's advertising agency, Wieden+Kennedy, was tasked with creating a new campaign for the brand. A murderer's statement caught the attention of Dan Wieden, one of the co-founders of Wieden+Kennedy. The new ...
3.6K viewsAug 8, 2023
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Marketing Moves - Campaigns, News & Insights on Instagram: "WHY DO IT? NIKE’S BOLD NEW CAMPAIGN Nike flips its iconic “Just Do It” slogan to “Why Do It?”, inviting a new generation of athletes to pause, reflect, and find their personal reason for taking action. This campaign is not just about sports it’s about empowering Gen Z to overcome self-doubt, fear of failure, and societal pressures, redefining greatness as a choice, not just an outcome. Launched on September 4, 2025, the cinematic 60-sec
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Marketing Moves - Campaigns, News & Insights on Instagram: "WHY DO IT?
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Good Ads Matter on Instagram: "Nike Brings Back “Just Do It” with a new question - “Why Do It?” #GoodAdsMatter After years of cheering and creating legacies with athletes through Just Do It, Nike is passing the baton to a new generation with its latest campaign, titled “Why Do It?” The campaign flips the narrative, reframing greatness as a choice rather than an outcome. It hands “Just Do It” to today’s athletes, inviting them to define what sport, and effort on their own terms. With cinematic st
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Good Ads Matter on Instagram: "Nike Brings Back “Just Do It” with a new
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Good Ads Matter on Instagram: "Nike Brings Back “Just Do It” with a new question - “Why Do It?” #GoodAdsMatter After years of cheering and creating legacies with athletes through Just Do It, Nike is passing the baton to a new generation with its latest campaign, titled “Why Do It?” The campaign flips the narrative, reframing greatness as a choice rather than an outcome. It hands “Just Do It” to today’s athletes, inviting them to define what sport, and effort on their own terms. With cinematic st
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The Ad Network on Instagram: "For almost 40 years, “Just Do It” has pushed athletes to chase their dreams. Now, Nike is passing that torch to a new generation with its latest campaign — “Why Do It?”. This fresh take shifts the narrative: greatness isn’t just about the result, it’s about the choice to begin. By reframing the iconic line, Nike invites today’s athletes to own Just Do It and shape the next chapter of the story. #Creativeads #Nike #Creativeideas #creativity #ideas #reelsinstagram #th
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