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#ad Good friends, a great song, and 100% agave Casamigos—the smooth tequila that sets the tone.
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How Leaders Lead on Instagram: "Casamigos didn’t start as a business idea. It started as three friends trying to make tequila they actually liked. No pitch deck. No master plan. Just taste, instinct, and a vibe. A personal project that ended up becoming a billion dollar brand. #howleaderslead #leadership #ceo #ceomindset #leadershipdevelopment #podcastclips #casamigos #tequila #georgeclooney #brandstrategy #davidnovak #michaelmeldman"
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George Clooney accidentally created Casamigos tequila after Mexican law forced him to get a business license for ordering 1,000 private bottles per year. Clooney and his friend spent two years with a distiller creating their own tequila for their vacation homes in Mexico. Diageo bought Casamigos for $1 billion just four years after launching in 2013, making it the fastest growing spirits brand in 2022. #casamigos #georgeclooney #tequila #diageo
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Entrepreneur Authority on Instagram: "George Clooney initially launched his tequila brand, Casamigos, as a personal hobby, but its success led to a surprise $1 billion offer from Diageo. Originally intended for personal use, Casamigos has become one of the most profitable celebrity ventures, showcasing how an unexpected demand transformed a casual project into a lucrative business. Let us know your thoughts below ⬇️ - Follow @entrepreneurauthority"
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