How BlackBerry went from controlling the smartphone market to a phone of the past
How BlackBerry went from controlling the smartphone marke…
Jan 15, 2022
BUSINESS INSIDERAlexandra Appolonia, Robert Leslie, Katie Nixdorf
A Blackberry commercial from 2008 | Old Canada Series
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Em 2008, a BlackBerry lançou um comercial ousado: uma amora (blackberry) atingia uma maçã (Apple) como se fosse uma bala. A mensagem era clara: “Nós somos a melhor escolha.” Mas a Apple não respondeu com raiva. Ela respondeu com inovação. E, ironicamente… a BlackBerry sumiu, enquanto a Apple virou um símbolo. Moral da história: 👉 No marketing, provocação gera atenção. Mas consistência gera legado. #SalvaPraLembrar 🍏 #MarketingDeGuerra #StorytellingDeMarcas #MarketingDigital #AppleVsBlackberry
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In 2008, BlackBerry launched a bold commercial—dramatically smashing an apple to symbolize their superiority over Apple. It was a direct challenge, meant to send a clear message: BlackBerry was the better choice. But the market had other plans. While BlackBerry clung to keyboards and corporate users, Apple’s iPhone reshaped the entire industry. The touchscreen revolution was unstoppable. In the end, the company that tried to crush the apple was crushed by it. A lesson in underestimating innovati
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