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Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
Influencer Marketing: Striking the right balance between paid ...
Jan 18, 2025 · Striking the right balance between paid promotions and consumer trust in India People spend extensive time on social media and face a flood of content, some of which is inauthentic sponsored content.
History lesson: Mergers of big carmakers not a smooth ride always
Dec 26, 2024 · Honda Nissan Merger: Honda and Nissan are in talks about merging to share costs and better compete globally. Together, they hope to speed up electric vehicle development. Past automotive mergers ...
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Tata Mutual Fund unveils new brand identity - ET BrandEquity
Jan 15, 2025 · Tata Asset Management has introduced a new brand identity with a refreshed logo for Tata Mutual Fund. The new logo features blue, symbolising trust and stability, and a green accent for growth.
Emami's 'smart' move for 'handsome' returns - ET BrandEquity
Jan 10, 2025 · A still from the ad It's a brand that has been endorsed by the likes of Shah Rukh Khan and Salman Khan in the past. But when Emami announced a fresh new identity for its men’s brand, Fair And ...
After squeeze in urban demand, FMCG industry expects …
Dec 23, 2024 · Representative image The FMCG industry hopes for a revival in consumption growth in 2025 with some 'green shoots' already visible, after having a challenging year amid escalating input costs and a ...
Future of communications: Grabbing hearts not eyeballs
Jan 18, 2025 · Keep it silly, silly. Communications professionals today are a mix of entertainers, educators, cultural commentators, and even accidental comics, trying to create narratives that capture both ...
The force behind Kay Beauty’s Rise - ET BrandEquity
Aug 21, 2024 · On The Cover: Katrina Kaif, Actor and Entrepreuner The beauty industry in India has seen exponential growth over the last five years, emerging as one of the most dynamic sectors in the market ...
Music for the win: How brands are leveraging concerts
Jan 8, 2025 · The last year alone saw global icons such as Dua Lipa, Ed Sheeran, Bryan Adams, Maroon 5, Sting and the Jonas Brothers perform across Indian cities, alongside Indian sensations like Diljit Dosanjh ...