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Influencer Marketing: Striking the right balance between paid ...
Jan 18, 2025 · Striking the right balance between paid promotions and consumer trust in India People spend extensive time on social media and face a flood of content, some of which is …
History lesson: Mergers of big carmakers not a smooth ride always
Dec 26, 2024 · Honda Nissan Merger: Honda and Nissan are in talks about merging to share costs and better compete globally. Together, they hope to speed up electric vehicle …
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Tata Mutual Fund unveils new brand identity - ET BrandEquity
Jan 15, 2025 · Tata Asset Management has introduced a new brand identity with a refreshed logo for Tata Mutual Fund. The new logo features blue, symbolising trust and stability, and a green …
Emami's 'smart' move for 'handsome' returns - ET BrandEquity
Jan 10, 2025 · A still from the ad It's a brand that has been endorsed by the likes of Shah Rukh Khan and Salman Khan in the past. But when Emami announced a fresh new identity for its …
After squeeze in urban demand, FMCG industry expects …
Dec 23, 2024 · Representative image The FMCG industry hopes for a revival in consumption growth in 2025 with some 'green shoots' already visible, after having a challenging year amid …
Future of communications: Grabbing hearts not eyeballs
Jan 18, 2025 · Keep it silly, silly. Communications professionals today are a mix of entertainers, educators, cultural commentators, and even accidental comics, trying to create narratives that …
The force behind Kay Beauty’s Rise - ET BrandEquity
Aug 21, 2024 · On The Cover: Katrina Kaif, Actor and Entrepreuner The beauty industry in India has seen exponential growth over the last five years, emerging as one of the most dynamic …
Music for the win: How brands are leveraging concerts
Jan 8, 2025 · The last year alone saw global icons such as Dua Lipa, Ed Sheeran, Bryan Adams, Maroon 5, Sting and the Jonas Brothers perform across Indian cities, alongside Indian …