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  1. Consumer behaviour - Wikipedia

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how …

  2. What Is Consumer Behavior and Why Is It Important?

    May 19, 2025 · Learn what consumer behavior is, its key elements, and why understanding it is crucial for businesses to create effective strategies.

  3. Consumer Behavior Archives | American Marketing Association

    What is Consumer Behavior? Consumer behavior refers to the study of how customers (individuals and organizations) satisfy their needs and wants by choosing, purchasing, using, …

  4. Consumer Behavior 101: Types, Factors & Examples | Similarweb

    Aug 12, 2024 · Consumer behavior is the study of how people select, purchase, and use products and services to satisfy their needs and desires. It encompasses psychological, social, and …

  5. Consumer Behavior: Trends, Types, and Tactics - NIQ

    Consumer behavior is the study of how individuals select, purchase, use, and dispose of goods and services, reflecting their needs, desires, and aspirations. This multifaceted concept blends …

  6. Consumer Behavior - Psychology Today

    Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential …

  7. Understanding Consumer Behavior: Definitions, Types, and …

    Jan 20, 2025 · Consumer behavior refers to the study of how individuals, groups, or organizations engage in activities related to the acquisition, utilization, and disposal of goods and services.

  8. What is Consumer Behavior? Definition, Example, Types & Factors

    Jul 25, 2023 · Consumer behavior is the thought processes, conditioning, behavioral inclinations, decisions, and actions of focus groups or target audiences that influence or compel them to …

  9. Consumer Behavior | Research Starters - EBSCO

    In marketing, consumer behavior is the study of the acquisition, consumption, use, and disposal of products, services, experiences, or ideas, by consumers.

  10. Consumer Behavior - an overview | ScienceDirect Topics

    Consumer behavior encompasses mental and physical activities that consumers engage in when searching for, evaluating, purchasing, and using products and services.