A mystery wrapped in the enigma of Tim Cook.

We've been talking about iPhone "killers" from the early years of Apple's best product, but none of those rivals were able to deliver. If anything, several companies that tried to come up with ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

While Apple Inc. (NASDAQ:AAPL) faces scrutiny over delays in rolling out key Apple Intelligence and Siri features, CEO Tim Cook says its artificial intelligence-powered iPhones are already giving the ...

Tim Cook is still convinced that Apple can catch up and overtake its rivals in AI, but a recent trend is going to make that ...

NFL Hall of Famer Fran Tarkenton holds hundreds of thousands of Apple shares. He told Business Insider why he's bullish on ...

The Fruity Cargo Cult Apple's supreme dalek Tim Cook has tried to calm jittery investors worried that AI might finally kill off the sacred iPhone cash cow. Speaking during Job's Mob’s Q3 2025 earnings ...

He made Apple into the world's first $4 trillion company, but Tim Cook's salary lags behind CEOs from Microsoft, Starbucks, ...

Apple CEO Tim Cook has a $74.6 million pay package. Within the 30 minutes it takes most people to commute to the office, Cook ...

There is an upcoming launch from Apple happening this month, and this came from a surprise announcement from none other than its CEO, Tim Cook, who recently took to social media to tease the new ...