Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.