Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline has become a core ...

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior year of high school slipped into a ...

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled for ...

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a matter of maturity, but as a ...

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was still undefined. Founder and CEO ...

Jonathan Chanti believes the era of the generalist agency is over. After more than a decade operating across talent ...

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according to Alexander ...

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use creators not as ...

Leah White is a Canadian actress and creator who has built a following of more than 210,000 on TikTok and amassed over 50 ...

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because of ...

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December 2025 ...

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for January 16, ...