For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time limits on station ownership -- where a single entity cannot own TV stations ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.

Bloomberg was awarded a star, in sharp contrast to the Los Angeles Times, which garnered four chickens and Alden Global Capital, which was given three in this skewed rating system. Why would this ...

Led by iProspect, the assignment secures the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe.

Rather than the usual PSA, Two Tango Collaborative, the DMV’s agency of record, introduced the Speed Ladder, an eye-catching visual that equates speeding with falling from increasing heights. The ...

Warner Bros. will house its studios and streaming businesses including Warner Bros. Motion Pictures, Warner Bros. Television, ...

Members of the “sandwich generation” -- those adults in their late 30s to 50s caring for both children and aging parents -- ...

The Media Rating Council has released a draft of "Phase 2" of its controversial out-of-home media audience-measurement ...

Bonilla previously served as managing director. In his new role, he will oversee strategic direction, operations, client ...

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Data-driven CTV ad firm Strategus created a platform to give advertisers proof of performance through a direct link between CTV ad impressions and sales, using compliant, identity-resolved data and ...

The decision is based on the finding that consumer perception clearly associates the OpenAI mark with OpenAI. In addition, ...