After several decades of dedicated service, Burger King’s mascot — yes, the King — has been shown the door. “Over the last ...

California Governor Gavin Newsom has lashed out at Brendan Carr for his call to broadcast networks to “correct course” in reporting on the war in Iran, saying “That cannot happen in America,” WMFD ...

Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at ...

To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.

"Under Virginia's logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live," NetChoice tells the 4th Circuit.

Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.

Sarah Mahoney , Staff Writer, 2 hours ago ; If you want to know where Nike is placing its bets these days, look at who's showing up and where. The company is teaming up with Di ...

AI has officially graduated from helpful intern to part-time personal shopper. A new Omnisend survey of 4,000 consumers across the United States, United Kingdom, Canada and Australia shows most people ...

Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees and more. TTD has strongly denied the claims.

Insurgent brands accounted for 36% of aggregate growth across all categories, which seems pretty impressive, given that they only comprise an aggregate share of less than 2%.

Should Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.

A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can ...