Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...

India continues to be one of the most optimistic consumer markets globally. 61% of consumers expect continuous good times ...

It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Articles written by Archie Colvin ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

Contact Customer Support at [email protected] or call +91 22 69489600 The Pinterest Predicts 2026 report shows ...