The key is creative fluency – ads that forge emotional connections, are memorable, and tied to a brand through effective ...

Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

Renee Gangemi and Kate Thompson have launched Lumme (pronounced L-uu-m), a marketing approach designed to solve the challenge ...

Seven West Media reported a 6% drop to $727 million in revenue for the half year to December. A “soft” advertising market ...

Independent media consultancy Media Words has unveiled a campaign for BIC Australia to encourage Aussie shavers to try its ...

Australian music label One Day will partner with creative innovation company R/GA Australia to develop the brand’s strategy ...

Online beauty store Adore Beauty has signed a partnership with retail media tech platform Zitcha, allowing the retailer’s ...

Crisis and reputation management expert Matt Thomas launches Stake which offers brand and reputation solutions. Stake’s key ...

"In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure.” ...

Nike returned to the Super Bowl after nearly 30 years with a 90-second spot “So Win” featuring WNBA stars Caitlin Clark, A’ja ...

"With Sod's digital expertise, we’ll showcase our dedication to quality in a way that’s both visually engaging and accessible ...