Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

Benjamin Lickfett, Global Head of Digital Innovation, explains how Diageo has adapted its approach to digital interaction during the pandemic to cater to new consumer behaviours and how it is using ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

‘Influencer Marketing 2020’ report, based on a survey of marketers and consumers, found that digital natives have come to more firmly reject the way that influencer marketing has been conducted in ...

In this post we are going to go beyond the fluffy words and explore what brand activation is and how it could help your business.

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...