Sibel Yıldız and Reshma Bhatia from Philips outline how its marketing and product strategy keep up with shifting consumer ...

Numu's Pierre Mobarak explores how branding is being reshaped on delivery apps, where algorithms and digital merchandising ...

PRHub’s Vlada Lomova says that despite geopolitical tensions, brands are shifting instead towards more intentional communications.

Interesting Times’ Lara Safar makes the case for how consistent readiness shapes creative strategy that brings true value and innovation to clients. In an industry shaped by acceleration and ...

Dr. Manfred Bräunl shares why Porsche has accelerated towards experiential marketing and prioritised community and fan engagement.

The win marks a return partnership as Adpro& Group previously handled Fine Hygienic Holding’s portfolio for more than two decades until 2017.

The Dubai Lynx Awards Ceremony and winner announcements will now take place on 7 May at The Agenda in Dubai Media City.

In 2025, Facebook removed more than 20 million accounts impersonating and copying the content of large content creators.

Pinterest has released its 2026 Parenting Trend Report, with new data pointing towards more intentional, experience-led parenting.

OKHTEIN’s 'In Between’ campaign offers an intimate look at modern Arab womanhood, exploring the layered realities women ...

In partnership with Ruder Finn Atteline, PRCA MENA hosts its second annual Ramadan Food Drive with contributions from member ...

Idea Farm's Lewis Davey shares his thoughts on work from Hardee's, Mobily, FAB Misr and e&, Royal Jordanian and du.