Campaign Middle East2h
Cadillac Escalade-V takes the experiential route for V-Day
Escalade-V marks Valentine's Day with a boot overflowing with roses, inviting people to take photographs at The Walk, JBR.
Campaign Middle East4h
The Spin: ‘Fomething if wrong’ and we noticed it
The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in January 2025.
Campaign Middle East4h
Flint Culture establishes Abu Dhabi base with directorial appointments
Dernagh O'Leary has been appointed as Director - Abu Dhabi to oversee the Flint Culture presence in Abu Dhabi.
Campaign Middle East3h
FNP.ae lights up billboards in the UAE for the season of love
The FNP.ae campaign ran across 11 prime billboards across the UAE, including five billboards in Abu Dhabi and six in Dubai.
Campaign Middle East4h
Formula E partners with Extend The Ad Network in Jeddah
Extend The Ad Network partners with Formula E to bring an innovative multi-channel experience to first ever E Prix in Jeddah.
Campaign Middle East4h
Industry Snapshot: The year of AI-driven personalisation
The ability to scale AI-driven personalisation will be a major factor in 2025. Data science and AI are critical in delivering ...
Campaign Middle East6h
37 per cent of Valentine’s Day sales made on mobile devices: report
With a 37 per cent mobile shopping growth has become one of the key shopping events for Middle Eastern consumers on Valentine ...
Campaign Middle East21h
Hyundai mirrors athletic excellence with ‘Champion’s Choice’
Hyundai unveils its Champions’ Choice campaign hoping to redefine automotive excellence with its total cost of ownership ...
Campaign Middle East3h
Panadol turns breakup texts into absurd songs for Valentine’s Day
In partnership with VML Dubai, Panadol tapped into the modern breakup trend: ending relationships over text for Valentine's Day.