Beyonce recreates iconic 1991 Levi's advert as she makes extremely bold fashion statement
Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...
To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...
Beyonce shows off her hourglass curves in bedazzled Levi's jeans as she recreates iconic 1991 Pool Hall ad
Beyonce walks into the dive bar rocking a bedazzled denim jacket, matching Levi's jeans, and statement earrings. Her short platinum blonde hair is styled into voluminous curls, with her glam looking ...
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Beyoncé Takes Her Cue In Levi's ‘Pool Hall' Remake
If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Beyoncé Wears Denim-on-Denim In Second Levi’s Commercial
In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...
Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Women's apparel is driving growth at what was once a denim-for-dudes brand ...
Retail Dive13d
Levi’s expands C-Suite leaders’ responsibilities
The changes follow the decision to cut up to 15% of its global corporate workforce as part of an initiative to drive cost savings and long-term growth.
Business Wire13d
Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to ...
Le Lézard14d
Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
"Over the past year, we've made bold moves to transform Levi Strauss & Co. into a world-class denim lifestyle retailer, and we're seeing the results," said Michelle Gass, president and CEO of Levi ...