The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

Mattel, the 79-year-old toymaker behind Barbie, Hot Wheels and UNO, is making a major AI move In a statement, the US company said it has struck a partnership with OpenAI, the creator of ChatGPT, to co ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Mattel, the company behind Barbie, has partnered with OpenAI to develop and produce toys with the help of artificial ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...