Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

EXCLUSIVE: Boohoo's rebrand into Debenhams has been met with wide scepticism among industry experts, and one has told the ...

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...

The fast-fashion giant will rebrand to Debenhams Group with immediate effect, but it doesn’t plan to reopen physical ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its ...