Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like paid search, email or events, you gain control over your visibility and your ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...