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4 Benefits of Using Social Media to Grow Your Small Business

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

The new creator-led marketing playbook—why companies like Unilever are pouring billions into social-first strategy

TreSemmé’s “Get TF Out of Bed” campaign reflects how Unilever, among other major companies, is sharpening its focus on social ...
Marketing Week

Retail media, AI marketing effectiveness, TikTok shop: 5 interesting stats to start the week

The media channel is seeing significant growth, and advertising investment in the channel is projected to surpass $200bn ...

Microsoft hires social media stars to challenge ChatGPT’s consumer dominance

Microsoft recruits major influencers including Alix Earle to promote Copilot to younger consumers, aiming to close the gap with ChatGPT’s dominance. Copilot has 150 million monthly active users versus ...
Business.com on MSN

A Step-by-Step Guide to Social Media Marketing for Small Businesses

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

(PR) Marketers Urged to Level Up Social Media to Turn Engagement Into Business Value, Says Info-Tech Research Group in New Resource

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real business value. New insights from Info-Tech Research Group reveal that ...