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A Step-by-Step Guide to Social Media Marketing for Small Businesses

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...
Chief Marketer

Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for ...
Forbes

How Companies Should Shift Their Social Media Marketing Strategy

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...
Forbes

10 Social Media Platforms To Share Affiliate Links To Boost Sales

Affiliate marketing is the most straightforward method to creating an income from social media. Once a creator has an affiliate link, all that has to be done is to get the link to the target audience ...
Inc

Duolingo’s Brilliant Social Media Marketing Move

A TikTok ban sparks a Mandarin learning surge. The recent U.S. Supreme Court ruling against TikTok has ignited widespread discussions, especially among creators worried about the future of their ...
Technical

How Duolingo’s social media team built a viral marketing strategy

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...
Marketing Dive

Sociable: Gen Z prefers social media to Google for some searches, study says

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While it likely comes as no surprise to learn that ...