Seiko has just unveiled a fun new addition to its 5 Sports SKX series, and if you’ve been looking to add a bold splash of ...

Seiko has joined forces with Bamford Watch Department for the first time, creating a watch that’s equal parts heritage and imagination. The Seiko 5 Sports x Bamford Limited Edition (SRPL95) takes ...

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...

The nickname ‘Pepsi’ has always been associated by watch enthusiasts on watches with a red and blue bezel, be it a diver or a GMT. This started from iconic vintage GMT watches and eventually to the ...

The Seiko 5 Sports Collection will be releasing two new models in collaboration with Pepsi limited to 7,000 pieces each. The first is the SSK047 ‘office GMT’ and the second is the SRPL99 mid-size ...

Pop culture and watches have been having a full-fat moment on Esquire. First, we revisited the unlikely legend of the Domino’s Rolex – a corporate-branded Air-King given to high-performing pizza ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Pop culture and watches have been having a full-fat moment on ...

The GMT-Master might have launched a thousand pet names, but Seiko’s brace of new diving watches now officially ‘own’ the ‘Pepsi’ denotion. What’s more, they come in their own can. Rolex had better ...