Penn State Athletics will add fees to football tickets, other sports tickets, parking and concessions as part the new Legacy ...

Without a deal in place and because the items are similar to officially licensed merchandise, Penn State said in court filings that the companies “free rides off of Penn State’s reputation.” ...

Penn State held that the Legacy Fund contributions are not a “player talent fee,” similar to one schools like Tennessee added ...

Penn State is adding fees to sports tickets, parking and more in order to raise money for scholarships and facilities.

Additionally, Vintage argued consumers do not buy Penn State merchandise for its quality but because they want to show support for their school/team or because they find the lion design attractive.