As Gen Z’s consumption rises, marketers are racing to keep pace with this increasingly influential generation. At the DigiPlus Fest ‘25, panellists shared that capturing Gen Z’s attention is less ...

Patrick Pouyanné, Chairman and CEO of TotalEnergies, and the members of the Executive Committee present the Company's Strategy and Outlook today in New York. A live broadcast of the event in English ...

Europe's leading digital pharma event is back. The 14th Annual Digital Pharma Advances Conference returns to the Grand Connaught Rooms, London, uniting 35+ senior executives from 13 of the world's top ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...