Essentially, VMA uses artificial intelligence and augmented reality to analyse the makeup on the user’s face entirely through voice prompts. So after you brush your foundation on, you can ask the app ...

While Lady Gaga founded and launched her very own beauty brand, Haus Labs, back in 2019, it wasn't until this year [June 2023] that we were able to access her products on British turf – all hail ...

While catwalks were once the place to look for new beauty inspo, the go-to birthplace of modern makeup is none other than TikTok. Trouble is, completing a Rubik's cube seems easier than recreating the ...

If you're one of the 43% of female commuters across the nation that applies makeup on the move as part of their daily routine, you'll know it's not always always smooth sailing – or blending. New ...

From editors to industry professionals, some of beauty's biggest names reveal the products they never want to be without.