In Chicago, apartment rental platform Domu recently launched a campaign that places local influencers directly onto CTA buses and shelters — effectively turning creators into walking billboards for ...

YouTube has unique strengths when it comes to influencer content. YouTube videos tend to be longer than those on other social ...

When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ...

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

Referral software companies are another example of businesses that are unlikely to be heavily disrupted by AI. Their products usually function as execution tools for their customers rather than ...

In this video, I break down the differences between nano, micro, macro, and mega influencers and explain how brands and marketers should work with each type based on audience size, engagement rates, ...

Influencers are not only shaping what products consumers buy, they are shaping how our economy operates. For instance, one study found that 56% of Americans use social media as their primary tool to ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Influencer marketing can fuel success in the social commerce space by helping you get the right messages to the right ...

Opinion: Developments last year have created fertile soil for litigation on consumer outreach, product labeling and marketing ...

Right, so 2026 is almost here, and frankly, the way brands try to get noticed is changing. Gone are the days when just shouting about your product louder than everyone else worked. Now, it’s all about ...