As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Scooter Braun’s company HYBE America—of which he is CEO—has been issued a subpoena by Blake Lively’s team amid her legal ...

South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

South Korean music firm Hybe’s global ambitions continue, with Latin America increasingly key to its strategy.

K-pop photo card trading is a blood sport that's equal parts lottery and enterprise, and there's money to be made for record ...

HYBE is shaking up the K-pop world once again, delivering unforgettable music and mind-blowing concepts that have fans ...

HYBE is under fire for alleged stock fraud. Suspicions have grown after a former executive who has worked in ADOR has resigned after the authorities have initiated a probe over illegal financial ...

Lee Jung Jae and Lee Byung Hun tease 'emotionally intense and dramatic' season finale BTS 'real impact': HYBE stock price soars to 302,000 KRW in 5 days ahead of RM, SUGA, V, Jimin and Jungkook's ...

The Seoul Metropolitan Police Agency has already submitted a warrant request to prosecutors for the search and seizure of HYBE's office. The Financial Supervisory Service has reportedly obtained ...