As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Scooter Braun’s company HYBE America—of which he is CEO—has been issued a subpoena by Blake Lively’s team amid her legal ...

South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

South Korean music firm Hybe’s global ambitions continue, with Latin America increasingly key to its strategy.

K-pop photo card trading is a blood sport that's equal parts lottery and enterprise, and there's money to be made for record ...

HYBE is shaking up the K-pop world once again, delivering unforgettable music and mind-blowing concepts that have fans ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

He will continue to lead streaming, physical, and D2C strategy for the label ... The deal gives So So Def access to HYBE America’s full distribution and marketing infrastructure, allowing ...

By Chris Eggertsen HYBE Interactive Media (HYBE ... its long-term growth strategy by allocating it to marketing, operations and localization strategies to support the launch of its gaming titles.

The company says funds will be primarily used for marketing, operations and localization strategies for the launch and live service of Hybe games. This latest round of funding for the Hybe-owned ...

The newly raised funds will be primarily allocated toward marketing, operations, and localization strategies to support the successful launch and stable live service of its titles. HYBE IM ...

Acknowledging the potential negative impact, HYBE denied any intent or involvement in "reverse marketing" tactics, a strategy meant to create negative public perception around specific figures.