Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Search Engine Land » PPC » How to create an effective Facebook advertising campaign in 2023 Chat with SearchBot Please note that your conversations will be recorded. Are Facebook ads still ...

Whether you want sales or traffic, Facebook ads can be an effective tool ... What problem or problems does it solve? How can you best reach people, so they connect your product or service to ...

A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that Facebook misleads advertisers about how effective it is. "Facebook's ...

“It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people,” eMarketer analyst Debra Williamson said. Those concerns were exacerbated ...

The study looked at the impact of Facebook’s ‘premium and social ads’ on brand metrics such as recall and purchase intent, using Nielsen’s advertising effectiveness approaches. While sponsored stories ...

The announcement comes as CEO Mark Zuckerberg appears before Congress nest week. Facebook CEO Mark Zuckerberg, ahead of his first-ever testimony before Congress next week, announced new disclosure ...

Facebook is working with third parties to develop a list of political issues that will fall under this rule. To run an ad on any of these issues, on either Facebook or Instagram, an advertiser ...