Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Three Democratic senators wrote to Delta Air Lines CEO Ed Bastian Monday to raise concerns about company plans to use AI to ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.