Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Davido recently proved why he is one of Nigeria’s most influential artists, going out of his way to secure an endorsement ...

Bethany Lunt has joined as marketing manager after five years of working for agencies, latterly at Leeds PR agency Yasper.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Reddit user shares his emotional journey of joining a startup he loves, praising the team and work culture, but now has to ...

Learn how price elasticity of demand impacts consumer behavior and forecasting. Discover strategies for understanding demand ...

CRC Credit Bureau Limited, Nigeria’s leading credit information solutions provider, has appointed Olawuyi Awofisayo, ANIPR, ...

Learn how Chris Degnan and Denise Persson built Snowflake’s powerful go-to-market engine through aligned sales and marketing, ...

A security breach at the a16z-backed startup Doublespeed has exposed a massive phone farm used to flood TikTok with ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every category's most significant product ...

A creator-first case study showing how a microbudget indie film engineered its release strategy before shooting.