In its first year of tracking AI usage, Cox Automotive found many vehicle shoppers leaned into AI tools to improve the vehicle buying process, with 19% of all buyers and 25% of new-vehicle buyers ...
Forum 2025 convened 139 executives representing 2.4 million units, or 12% of professionally managed apartments, across 60 property management companies, including four NMHC Top 5 owners and eight NMHC ...
At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...
Home Buying in a Digital Economy A phone screen glows between the couch cushions. On it, a buyer flicks through listings on Realmo, jumps to a TikTok walk‑through of a loft, switches to a mortgage ...
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in marketing teams taking greater ownership of revenue strategy and the buyer relationship.
The season 28 finale will air on Dec. 16 on NBC Trae Patton/NBC(2) The season 28 finale of The Voice will blend of exciting new music and feel-good nostalgia. PEOPLE can exclusively reveal Neal Schon ...
As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey. Audiences now move fluidly between ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
The Bond Buyer announced the recipients of its annual Deal of the Year awards, marking the 24th year it has recognized outstanding achievement in municipal finance. Processing Content Winners have ...
Embarking on a real estate search journey can be both exciting and overwhelming. There are numerous factors to consider, from the type of property to the location, budget, and even market conditions.