MILAN, July 17 (Reuters) - Italy's competition authority said on Friday it had fined six companies around €2.5 million ($2.9 ...

While Fifa's exclusive sponsorship rights rules are in place to protect sponsorship investment in the tournament of about ...

Italy's Competition Authority (AGCM) said Friday it had fined six companies a total of 2.5 million euros ($2.86 million) for ambush marketing during the Milan-Cortina Olympics. "The fined companies ...

The FIFA World Cup 2026 represents the most commercially significant edition of the tournament to date. With 48 national teams competing across 104 matches host ...

Italy’s competition authority, the AGCM, has officially concluded a series of investigations launched earlier this year, ...

Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...

The Department of Trade, Industry and Competition says the measure is aimed at preventing ambush marketing and protecting ...

The company is embracing a long-running joke among customers—and turning it into a massive marketing campaign.

Lawyers are the intellectual athletes behind the Glasgow Commonwealth Games, reveals Kimberley Cross ​ ...

Distracting people's attention has become a central feature of the World Cup, with sponsors and nations trying to convince people that they are something they are not ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.

When we try to suppress something, we often make it more visible - and Fifa is living that in real time with its sponsors.