In a celebration of Wimbledon heritage and iconic sportswear, adidas unveils The London Originals Collection ahead of the ...

Whether you call it Adiducci or Guccidas, there's no denying that Gucci x Adidas is one of the most unexpected (yet expected) collaborations in trainer history. Introduced in 2022, both companies ...

On Oct. 6, Beyoncé's brand Ivy Park and Adidas unveiled their final collaboration, Ivy Park NOIR. Ivy Park NOIR celebrates the human form through black silhouettes that embody power, freedom ...

The new capsule collection commemorates the famed Crosby Clambake tournament and was celebrated with a celebrity round of ... investment banking career. The Adidas x Malbon collection includes ...

but not all celebrity collaborations are meant for the masses. Beyonce earlier this year partnered with French fashion house Balmain (after her deal with Adidas fizzled) to design a couture ...

The collaboration, the biggest Adidas has ever done with someone who ... The lesson of Crocs is that celebrity and influencer marketing works. The lesson of Adidas and Yeezy is that it is wise ...

Shop the Supreme x Burberry collection at your favorite aftermarket site. For just over a year now, Adidas has been linking up with Bad Bunny for new iterations on the Forum, Response CL ...

This initiative, aimed at fostering collaborations ... strategic reevaluation of celebrity partnerships to mitigate potential brand damage. The enduring appeal of adidas, absent a significant ...