ABM has moved beyond the pilot stage and is now an established part of the modern B2B go-to-market mix. ABM is delivering positive results and is increasingly tied to demand generation, account ...

Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, ...

OpenAI and Anthropic continue to take swipes at each other. This week, during a podcast appearance, OpenAI CEO Sam Altman called out his competitor’s new cybersecurity model, noting that the company ...

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

A conversation with a longtime project expert on drastically rethinking the way your business operates. What does it take to stay agile and compete effectively in today’s business world? Smart leaders ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...

A screenshot authentically showed the U.S. Department of Homeland Security was running its official X account from Tel Aviv, Israel, shortly after a new feature on the social media platform ...

There is a scene in season two of HBO's initially well-regarded science fiction series Westworld—the story eventually became too confusing for even die-hard fans—in which most of the attendees at a ...

Elon Musk's big change to X has caused an apocalypse for MAGA influencers, but it's not all good news. Reading time 6 minutes Elon Musk’s X activated a new feature over the weekend called “About this ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk's X played a starring role in another weekend internet kerfuffle. It began when Nikita Bier, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A new update to Elon Musk’s X has revealed that a significant number of ...