Nexo has made good on its plans to expand its tennis sponsorship portfolio by becoming the first cryptocurrency firm to sponsor a grand slam with the Australian Open.

Hero Motorcorp-owned electric mobility brand Vida has signed a three-year deal as the main shirt sponsor of Indian Premier ...

New National Rugby League (NRL) entrant Perth Bears has signed up Cash Converters as its first ever front-of-shirt sponsor.

EHF Marketing will sell media rights to European club handball competitions from 2026, but Infront will retain its full sales ...

Cadillac is returning as a title sponsor of a PGA Tour tournament for the first time in a decade, putting its name to the new ...

The Big 12 is in advanced talks with a private equity firm backed by RedBird Capital Partners and Weatherford Capital to ...