"Under Virginia's logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live," NetChoice tells the 4th Circuit.

Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models.

To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.

Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees and more. TTD has strongly denied the claims.

Sarah Mahoney , Staff Writer, 2 hours ago ; If you want to know where Nike is placing its bets these days, look at who's showing up and where. The company is teaming up with Di ...

A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can ...

Should Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.

Quality Brand Group's Senior Marketing Manager writes, "We have moved beyond the era of simple utility. In a market crowded by choice and squeezed by inflation, Gen Z and Alpha are performing micro ...

Patron Tequila is celebrating craft in its latest campaign in “The Perfect Pour, ” directed by Mexican filmmaker Guillermo del Toro, whose "Frankenstein" won three Oscars in technical categories. The ...

Fern Siegel , 6 minutes ago; Ad tech company Smartly has announced its intention to acquire Incrmntal, an AI-generated marketing measurement platform that offers real-time metr ...

Fern Siegel , 6 minutes ago; Puma's Sportstyle sneaker, once a 1990s performance track runner, returns as part of an everyday line. That message, revamping a heritage brand tod ...

Larry David’s new, upcoming comedy series now has a June premiere date and a promo on YouTube. The premiere date is Friday, June 26, eight days before the nation marks its 250th birthday on July ...