Awareness and support of data privacy laws has grown, especially in the United States, but more consumer education is needed.

Orange 142 on Monday will announce the launch of an Emerging Markets Council to equip SMBs with strategies to reach consumers in Latin America, Mexico and other Spanish-speaking countries.

The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General ...

There's an underlying task is to figure out how to disentangle those networks from the rest of bigger media companies.

December tied for the second highest growth month of year, matching August's 13.2% and trailing only July's 15.3% expansion.

The ability to tell a story with numbers is what Bustos wanted to bring to Merkle after spending years at the Internet ...

Despite growing awareness and support of data privacy laws, more consumer education is needed. Overall, 86% of U.S. consumers understand advertising helps companies keep access to information on ...

Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.