A potential sale to McCormick & Company follows a concerted effort from Unilever to prioritise beauty and personal care.

Fruit-flavoured lager Jubel has been focused on “pioneering” its category, crediting its focus with having driven successive years of strong growth.

The tournament will be Unilever’s “biggest” social activation yet, with TikTok ready to make the most of its FIFA ‘preferred partner’ deal.

The airline has increased content output by 350% without raising costs by shifting from TV-led campaigns to a creator and AI-powered model.

The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.

By observing energy patterns and identifying their genuine strengths marketers can turn self-awareness into self-belief and build their resilience reserves.

Four decades since its fruition, Comic Relief’s marketing mix is evolving for intergenerational relevance while keeping its core proposition at its heart.

Analysis of 2,000 campaigns by the DMA shows that while ROI peaks with fewer channels, effectiveness increases as marketers layer in more touchpoints.

New data from LinkedIn finds UK marketers see the benefit of using creators, yet feel pressure to produce high engagement.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Parents say they offer heightened levels of empathy, multi-tasking ability and leadership expertise, but are they getting the ...

As Pets at Home launches new own-label pet food brand, Ruff’s Recipes, its head of own brand says retailers must learn to tap ...