The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

When you think of flamingos, chances are you may think of Very. The online retailer launched its ‘Let’s Make It Sparkle’ platform in November 2023 and with it introduced three brand characters – ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.