Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Catch up on select AI news and developments from the past week or so: OpenAI prepares to launch GPT-5 in August. OpenAI's GPT-5 is set to launch in early August, featuring integrated o3 reasoning ...