Iñigo Cadierno, head of supply at EscalaX, highlights: "This event reinforces our commitment to collaboration and continuous improvement. It positions us as a programmatic partner to watch, providing ...

Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based ...

The acquisition is the latest purchase in Publicis’ push to become a valuable partner to brands as AI shakes up the agency landscape. According to Publicis CEO Arthur Sadoun, almost three quarters (73 ...

impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued ...

The IPA has announced the launch of a new Pricing Playbook aimed at helping agencies navigate the rapidly evolving market. It ...

Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that ...

The companies that will win the next phase of ad tech are not the ones with the most integrations or the most agent-to-agent transactions per second. They are the ones whose buyers, sellers, and ...

NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of programmatic for live sports. Matthews, who brings buy-side experience to ...

Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work… Following our first announcement, we have a new set of ...

The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against ...

What percentage of ads served on ChatGPT were retail and grocery related? How many children are taking part in the UK's trial for a potential social media ban? In this quiz edition of The MadTech ...