Is the metaverse still a viable business platform for promoting products, services, and brands?

DoubleVerify, a digital media measurement, data, and analytics platform provider, has expanded its data solutions to leading supply-side platforms (SSPs), including Criteo's Commerce Grid and Index ...

Scent marketing is the use of aromas or fragrances to evoke emotions and create powerful and memorable brand experiences. The sense of smell is the strongest of the five senses and is closely tied to ...

Most organizations at this point have at least attempted to implement or had some experience with a CRM platform. Yet in some professions, like accounting, there are still many firms that have never ...

The most advanced noise cancellation technology uses multiple microphones to capture the optimum voice signal from the agent while effectively drowning out the ambient noise, using an advanced AI ...

“Wait times in the branches were becoming incredibly long,” says Melissa Wrycha, chief experience officer of Park City Credit Union, which was founded in 1938 as Cooperative League Credit Union. So ...

Chu also credits Crisp, in part, for the strong sales of PopSockets’ MagSafe line at Target and Walmart. MagSafe uses a magnetic rather than an adhesive attachment, and sales of that product have ...

I have often said if you have Sales 2.0 sales teams reporting to Sales 1.0 managers, you are setting yourself up for conflict. But looking at this through an AI lens, you can start to imagine massive ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Customers have their own AI agents that will handle customer service issues on their behalf. Real-time analytics track customer needs, wants, desires. Tech is working, operations are humming, ...

Versium customers can now access Resulticks' Marketing Star in the REACH platform to consolidate audience engagement cycles.

With VideoAmp VXP, companies will be able to access more representative data sets for media planning and optimization.