AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2 ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

X will reportedly begin assigning an “aesthetic score” to ads, and so-called “beautiful ads” with better scores will actually ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...