Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.