The media planning and buying unit of The Network Communication Group, Equation Media’s services are propelled by consumer insights and data analytics as they use a fusion of first-rate research ...

Sibel Yıldız and Reshma Bhatia from Philips outline how its marketing and product strategy keep up with shifting consumer ...

Numu's Pierre Mobarak explores how branding is being reshaped on delivery apps, where algorithms and digital merchandising ...

Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO ...

PRHub’s Vlada Lomova says that despite geopolitical tensions, brands are shifting instead towards more intentional communications.

Interesting Times’ Lara Safar makes the case for how consistent readiness shapes creative strategy that brings true value and innovation to clients. In an industry shaped by acceleration and ...

The Dubai Lynx Awards Ceremony and winner announcements will now take place on 7 May at The Agenda in Dubai Media City. Dubai Lynx has announced an update to its 2026 Awards, with international Jury ...

Dr. Manfred Bräunl shares why Porsche has accelerated towards experiential marketing and prioritised community and fan engagement.

The win marks a return partnership as Adpro& Group previously handled Fine Hygienic Holding’s portfolio for more than two decades until 2017.

In 2025, Facebook removed more than 20 million accounts impersonating and copying the content of large content creators.