Moving forward, in 2025, upskilling to bridge emerging gaps is fundamental with the reduced barrier of entry for AI tools, ...

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate ...

Exposure to small and big screen videos resulted in +6 per cent increase in brand favourability and +7 per cent increase in ...

Usman Javed joins FTI Consulting as Senior Director for the firm's strategic communications segment to support growth and ...

Nizar Maleab discusses the AI edge in 2025 with a specific focus on predictive analytics, personalisation and performance.

Hilton and STA partner to create engaging visual content that showcases the range of attractions visitors can explore in the Kingdom.

CNN International Commercial’s Cathy Ibal talks about the power of global brand-building with the smart use of technology in advertising.

Omnicom Advertising Group's Troy Ruhanen on why the time is perfect for brands and marketers to be daring and distinctive amidst the success.

Cheil MEA’s Adeline Chew taps into the heartbeat of how brands are going to connect with customers moving forward with ...

BigTime Creative Shop’s Rayyan Aoun calls for a new era of bold creative production with a powerful narrative that resonates ...

Cicero & Bernay's Tariq Al Sharabi shares how diversification enables sustainable growth within agency models in digital ...

Havas Red’s Dana Tahir shares the risks and opportunities that polarisation, emotional disconnect and societal upheaval offer ...